Sherlock
Advanced Plugin for Facebook Ad Optimization
Sherlock is an advanced Chrome plugin designed for optimizing Facebook advertising accounts. The tool simplifies ad quality assurance (QA), identifies poor decisions, and enables users to order customized creatives for campaigns. It is designed for users of all experience levels – from beginners to experts – offering an intuitive overview of ad performance and suggestions for improvements. The plugin was developed by the Pareto Solutions team to help manage the complexities of Facebook advertising.
Client: Sherlock
Challenge
Managing Facebook ads is often complex and time-consuming, requiring constant monitoring, optimization, and strategy adjustments.
Many businesses lack effective tools to quickly identify errors and make the right decisions.
The challenge was to develop a plugin that simplifies ad monitoring, improves campaign performance, and allows users to order custom creative solutions all in one place.
What we accomplished:
- The goal of the project was to develop a user-friendly plugin that optimizes the process of managing Facebook ads, enabling users of all experience levels to achieve better advertising results.
- We aimed to create a tool that provides quick analytics insights, alerts users to issues, and offers improvement solutions.
- Additionally, we wanted to allow users to easily order creative campaigns within the same interface.
Results:
Sherlock has enhanced the efficiency of advertising campaigns by automating monitoring and optimization. Users report faster issue detection and improved ad performance. The plugin has attracted both small businesses and large advertising agencies due to its simplicity and effectiveness. The ability to order creative solutions directly from the interface has improved the speed and quality of campaign execution, leading to higher conversions and increased user satisfaction.
Technology
Sherlock comprises an advanced web platform developed using Angular and Node.js. For backend data processing and analytics visualization, it employs MongoDB, enabling campaign optimization automation. The Google Chrome plugin integrates analytics directly into Facebook Business Manager, eliminating the need for separate tools. This combination of technologies ensures a fast, reliable, and user-friendly experience tailored to the needs of modern advertisers.
- angular
- npm
- bootstrap
- node
- mongo
