Proxima Interactive Agency | Strategic MVP Solutions

Transforming Ideas Into Market-Ready Solutions

Refine, Launch, Optimize

At Proxima, we understand that a Minimum Viable Product (MVP) is not just about building software; it’s about turning visionary ideas into tangible products that resonate with users.

Our approach goes beyond merely demonstrating technical feasibility; we aim to launch functional products that early users can engage with, providing valuable feedback to refine and evolve the offering. This process helps gauge market interest and readiness without risking the loyalty of your core customers.

How we do it

01 Discovery and MVP Planning (2 weeks - 1 month)

Business Analysis

Generate product ideas, conduct target market and competitor research, create product concepts, and plan monetization strategies.

KPI Dashboard

Set up and review a sample KPI set specific for MVPs.

Enterprise Software Considerations

Identify business needs, interview stakeholders, conceptualize software ideas, and map out features prioritizing MVP functionality.

MVP Architecture Design

Focus on performance requirements and information security

Planning MVP Integrations

Integrate with third-party systems as required.

Technology Stack Selection

Choose technologies that balance development time, costs, efforts, and future scalability.

02 Proof-of-Concept and Rapid Prototyping (optional) (~2 months)

Product Testing

Test product demand and app functionality with minimal investment using prototypes.

03 MVP Development Project Planning

Define Project Scope

Define project scope, deliverables, budget, and timeline using Agile methodologies like Scrum.

Project Breakdown

Breakdown the project into manageable iterations and outline potential risks.

04 MVP Development

No-Code Development (~1-2 days)

Use a ‘landing page’ or ‘flintstone’ MVP to assess demand and feature interest without full coding.

Code-Based Development (~2-6 months)

Use a ‘landing page’ or ‘flintstone’ MVP to assess demand and feature interest without full coding.

MVP UX Design (2-5 days): Develop user personas and journeys
MVP UI Design (2-5 days): Create custom designs only if they provide a competitive advantage; otherwise, use default themes to focus on functionality.
MVP Coding: Develop back-end server sides and APIs using cloud components for efficiency, and transform UI designs into a functional client-side interface
Testing: Conduct ongoing tests in parallel with development phases.

05 MVP Launch and Further Iterations

Deploy MVP

Deploy the MVP to production, monitoring user interactions and making adjustments based on feedback. Further develop the MVP or start anew based on user validation and business needs.

Why Choose Proxima for Your MVP Development?

Choosing Proxima means partnering with a team that is invested in creating not just a product, but a dynamic product experience tailored to your needs. Our commitment to teamwork and strategic team composition means we place the right people with the right skills on your project, ensuring a seamless and successful journey from concept to market.