Generali
HR Process Game for Generali Insurance
Save City is an interactive mobile game designed for Generali Insurance, which uses gamification to increase the visibility of the company and its insurance agents. The game includes various mini-games where users compete, create profiles, and build houses with accessories such as cars and other utilities. The goal of the game is to attract potential job seekers and raise awareness about Generali's insurance products.
Client: Generali
Challenge
Generali Insurance wanted to improve its reputation and increase visibility among job seekers.
The challenge was to design a game that would showcase various insurance services and the risks they cover in a simple and engaging way.
It was necessary to enable precise scoring, integrate Facebook login for profile authenticity, and create dynamic games where playing time determines the score.
What we accomplished:
- Our goal was to create a fun and engaging game that would subtly improve Generali Insurance's visibility and strengthen the reputation of its insurance agents.
- Through gamification, we aimed to attract potential job seekers and familiarize them with various insurance services.
- We provided users with an easy way to compete, recognize everyday risks, and interact with the Generali brand.
Results:
Save City successfully increased the visibility of Generali Insurance and attracted new job seekers. Users enjoyed the dynamic mini-games, created profiles, and built houses with various accessories. The integration of Facebook login ensured authenticity in the leaderboard. Scoring based on playing time encouraged longer participation and greater engagement. The game effectively combined entertainment with education about insurance products.
Technology
The Generali solution consists of two main components - an API endpoint and a mobile application for Android and iOS. The API is developed in Node.js and supported by a PostgreSQL database. The mobile applications are built in Unity, and OneSignal is used to deliver push notifications to users.
- npm
- unity
- onesignal
- psql
- aws
- node
