CLIclap
Platform for B2B Web Experiences
CliClap is an advanced B2B platform for optimizing web experiences (#websiteXperience), enabling companies of all sizes – from small businesses to large enterprises – to achieve their business goals through personalized content journeys. By leveraging artificial intelligence, the platform converts website visitors into qualified leads and enhances user engagement with web content. The company CliClap was later acquired by Oktopost, a leading social media management platform.
Client: CLIclap
Challenge
Companies often face challenges in optimizing the paths of website visitors.
Traditional methods of generating qualified leads are time-consuming and inefficient, as they lack personalization and fail to account for user behavior.
Additionally, precise tracking of interactions with content such as videos, documents, and third-party links is often missing, limiting insights into user engagement and the optimization of marketing efforts.
What we accomplished:
- The goal of the project was to create a platform that enables companies to improve the web experience of their visitors using personalized content.
- We aimed to provide an advanced yet simple tool for marketers that could increase conversions, improve user engagement, and provide data insights for better decision-making with minimal technical effort.
- It was important to develop an intuitive front-end supporting dynamic and adaptable functionalities.
Results:
CliClap enabled companies to optimize web experiences and increase the number of qualified leads. With a smart, personalized approach, marketers improved conversions and gained valuable insights into user behavior. Using the platform led to greater visitor engagement, more precise tracking of interactions, and better utilization of content assets. Due to the platform's success, the company was later acquired by Oktopost, a leading provider of social media management solutions.
Technology
For the development of the CliClap platform, we used Angular for the front-end solution, ensuring a fast, responsive, and adaptable user experience. The backend system is based on a Serverless architecture, enabling scalable and efficient data processing. Additionally, the platform uses advanced AI algorithms for content personalization and optimization of user journeys. This combination of technologies allows companies to enhance the web experience of their visitors and improve marketing effectiveness.
- npm
- angular
- serverless
- node
