Have you ever seen a blank LCD display in your grocery store and been wondering why their potential is not realized? Probably because the video administrator is having hard times changing the video content via USB sticks or setting up the right channel to show the ads.
After realizing there actually is an issue, we investigated the market on existing digital signage and information display systems and found out that current solutions were really user unfriendly and useless.
Content management system
User is using the platform’s simple web interface to connect their displays on publicly exposed surfaces (e.g. showroom, shop, passageways) through which the displayed content is easily managed. The user has the possibility of uploading and editing video and image content.
Advertising space provider
Uses the platform as a place to offer his exposed surface to interested advertising space buyers at a certain price through a fixed time window. He determines the location of his each digital screen on the map, type of activity in which the display is located, the displays operative time and the cost of each leased second.
Advertising space buyer
Uses a platform to oversee the list of publicly exposed advertising surfaces that match their needs (playing time, price, location of the screen) and the target groups they wish to address. Advertising space provider has an option to approve or decline the given offer.
How Kaleidospot works?
User subscribes to the service and as a part of his offer he gets:
- HDMI dongle for digital display and mobile app to install (optional)
- User account to access the web interface
- Mobile application to play the content
Ease of setup
Ease of setup it has always been a challenge. We understand that many users despite the ubiquitous use of technology, still feel the fear of a new tech, and our desire was to make the onboarding process so simple that they may overcome their fears.
The key obstacle within the user onboarding process was a requirement to use mouse and a keyboard on the system to setup the WiFi connection for the HDMI dongle, so we decided to replace them with a mobile app. Therefore we have developed a mobile app to connect to the device via Bluetooth and then login to Kaleidospot user account as well as merge the device with WiFi. When the device is successfully connected to WiFi it starts downloading the content and playing the media files. The screen can be easily managed thorugh web interface.